About NOW Foods
NOW Foods is a family-owned American natural products company founded in 1968 by Elwood Richard in Bloomingdale, Illinois. What started as a small health food store has grown into one of the largest natural product manufacturers in the United States, producing over 1,400 products across supplements, health foods, essential oils, and personal care. Despite its massive scale, NOW Foods remains privately held and family-operated, which allows the company to prioritize quality and value over shareholder returns.
NOW Foods' approach to sports nutrition reflects its core philosophy of providing high-quality products at affordable prices. Their Sports Creatine Monohydrate is Informed Sport certified, meaning every production batch is tested by LGC for banned substances. This is the same certification standard used by many professional sports organizations worldwide. Combined with GMP-certified manufacturing, NOW Foods creatine offers a level of quality assurance that typically comes at a much higher price point from other brands.
The standout feature of NOW Foods creatine is its exceptional value proposition. Their 1kg tub provides approximately 200 servings of pure creatine monohydrate, offering one of the lowest cost-per-serving ratios among any third-party tested creatine brand on the market. For consumers who want verified quality without paying premium prices, NOW Foods represents an outstanding balance of certification and affordability.
In Malaysia, NOW Foods products are available through Shopee and select health food stores. While not as widely distributed as some mainstream sports nutrition brands, NOW Foods has a dedicated following among health-conscious consumers who appreciate the brand's natural products heritage and commitment to testing. The 1kg tub size is particularly popular among long-term creatine users who want to maximize value.
Key Brand Information
| Founded | 1968 |
| Headquarters | Bloomingdale, Illinois, USA |
| Certifications | GMP, Informed Sport |
| Malaysia Distributor | Import only |
| Available At | Shopee, select health food stores |
| Price Range (Malaysia) | RM60 - RM150 |
| Website | nowfoods.com |
Creatine Products Available
NOW Foods offers Sports Creatine Monohydrate in powder form, available in multiple sizes including a 1kg tub that provides approximately 200 servings. Each 5g serving delivers pure creatine monohydrate. The product is unflavored with no fillers, sweeteners, or unnecessary additives.
The 1kg size option makes NOW Foods creatine particularly economical for long-term supplementation. At scale, the cost per serving drops well below most comparable Informed Sport-certified products.
Certifications and Quality
- Informed Sport: Every batch tested for banned substances by LGC, a world-class anti-doping laboratory
- GMP Certified: Manufactured in facilities meeting Good Manufacturing Practice standards
- Family-Owned: Independent, family-operated company prioritizing quality over profit margins
Where to Buy in Malaysia
- Shopee: Available through select import sellers
- Health Food Stores: Some specialty health food retailers carry NOW Foods products
Availability is more limited than mainstream sports nutrition brands. Check Shopee regularly for stock updates.
Pros and Cons
Pros
- Informed Sport certified — verified banned-substance-free
- Exceptional value per serving, especially in 1kg size
- Established since 1968 — one of the oldest natural product companies
- Family-owned, quality-focused company
- GMP certified manufacturing
Cons
- Limited availability in Malaysia (import only)
- No JAKIM halal certification
- Less brand recognition in Malaysian fitness community
- Not Creapure-sourced
Our Verdict
NOW Foods Creatine is a hidden gem for Malaysian consumers seeking the best value among third-party tested creatine products. The Informed Sport certification combined with the competitive pricing makes it an exceptional value proposition. The 1kg tub is ideal for committed users who want to lock in long-term savings. The main limitation is availability in Malaysia, but for those willing to order through Shopee importers, it delivers premium-level quality assurance at mid-range prices.